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how can behaviour change models be embodied in services

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Embedding behaviour-change models into services

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Embedding behaviour-change models into services

This path eventually reaches Turning vague goals into concrete intervention functions linked to touchpoints a....

Embedding behaviour-change models into services is unreliable and potentially ha...

Claim: Rigidly embedding behaviourchange models into services can mislead design, ignore context, and produce ineffective or unequal outcome

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