how does user experience design help improve women's football visability

Engagement metrics — like time on page, clicks, and social interactions — reveal what content and experiences actually capture attention from fans and casual viewers. High time-on-page suggests storytelling or video formats hold interest; click patterns show which headlines, player profiles, or match recaps prompt exploration; and shares/comments indicate emotional resonance and social appeal. Together these signals tell designers which imagery, narrative frames, and interface features boost visibility, so they can prioritize and iterate on the elements that convert casual browsers into regular viewers and advocates. References: Norman, D. (2013). The Design of Everyday Things; Nielsen Norman Group on user research and engagement measurement.